Who’s On Your List Today?
Posted by Max KazenApr 25
Are you busy building a list…getting subscribers…and not seeing any change in your bottom line? Would you rather have shoppers…or buyers…on your list today?
You’re sending emails to your subscribers for one specific purpose…to encourage them to take an action of some kind. If you want that action to be to purchase a product from your website, here are a few things …to consider:
1) Are you unique…enough?
Let’s say you’re in the health field, and you’re marketing supplements. You’ve attracted interest…as evidenced by your increasing subscriber list. You’ve written some good articles…are had someone else write them…that have done a good job of explaining how and why supplements can help. Do any of those articles, or your landing page, really hone in on why the supplements you’re marketing are different from other supplements on the market? Why are your supplements better suited to solve the problems your subscribers, or their loved ones, are experiencing, than any other similar supplement? Maybe it’s the source of the primary ingredient, maybe it’s the process used to create the supplement, or the superior strength. Whatever it is, are you adequately describing, or painting a picture of what your subscriber can expect to achieve by using your supplements?
2) Are you controversial…enough?
Part of convincing others to take action is to create the controversy that exists in your subscriber’s minds. Let’s stay with the supplement marketer for an example. Ask the question “Are XYZ supplements really helpful or are they a waste of money?” Show research and testimonials that answer the question clearly and affirmatively. If you’re marketing a particular supplement, are you using it yourself? What were you attempting to cure? What was the debate that raged in your head…that you answered with this one product…that you either purchased and became a distributor of…or developed… that allows you to uniquely identify now with each one of your subscribers. Dare to be different…in a way that your subscribers can identify with.
3) Are you scarce…enough?
Not only why should they buy your product…but why should they buy it now? Are key ingredients getting harder to find? Are prices about to go up? Do you have excess inventory (unexpired of course) at the moment that you’re willing to part with at a reduced rate to make room for the new shipment coming in? Is there a current legislative movement being pushed by large pharmaceutical companies that’s creating potential for banning this type of product?
Identify wholly with your subscribers. Think what they think. Feel what they feel. When you do this, you’ll find buyers…of your products and passions…on your list today.
Author info:
Max Kazen is an email marketing strategist, writer, public speaker and business coach, with an arsenal of writing skills built from 20 + years of persuasive corporate writing and leadership positions in Operations, Labor Relations, and Human Resources in major Fortune 100 transportation company.
Working with…a top professional web copywriter, Ray Edwards.
I agree with the information mentioned here. We should build our own brand, we should be unique, and most importantly, we should get their trust. People loves to buy from who they trust. For example, there are a lot of products ranging from $7-$27 about “how to build your list”, the only way to be outstanding among the sellers is to be unique. Remember, our subscribers is not only listed in our subscribers list, most likely they are also subscribed to other marketers as well.
[Reply]
These are three great tips for list building.
Most people think list building is simply collecting leads and then blast emails to them every day pitching them on their product.
The truth of the matter though is that isn’t the whole part of it. You must build trust, and relationships. There are a number of ways to do this, and then when you have that trust your list will become 10x easier to sell to, and they will love you.
[Reply]