Using Google’s Webmaster Tools to Anaylse Your Site

August 11, 2007 on 4:20 pm | In Search Engine Listing |

I don’t think there is one person on the Internet that has a web-site that doesn’t want to have a top ranking in the search engines and the icing on the proverbial cake would be to have a number one on Google.

Recently I started to use Google’s Web-master Tools and Found this to be a very helpful set of tools.

Among these tools you can:

• Submit a site-map
• See diagnostics of your site
• Statistics
• See what links google knows about
• Many more…

Submit a Site-map

Submitting a site-map is a good idea as it allows Googles site crawler (googlebot) to know which pages you have. There are many free site-map tools available on the web.

Diagnostics

In the diagnostics section you can see how your site is doing. It will show HTTP errors, URL’s that are not found, URL’s that couldn’t be followed, URL’s restricted by the robots.txt file, URL’s that timed out, and URL’s that are unreachable.

Using these diagnostics you can repair pages that may not be pleasing to visitors as well as the Google robots.

Statistics

In the statistics there are crawl stats, query stats, page analysis, and index stats.

Crawl stats show you how your pages are ranking in google. It will show you your highest ranked page as well.

Query stats include:

Top search queries these are queries on the selected search property that most often returned pages from your site.

Top search query clicks these are the top queries that directed traffic to your site (based on the number of clicks to your pages).

Average top position is the highest position any page from your site ranked for that query. Since there index is dynamic, this may not be the same as the current position of your site for this query.

All the data is averaged over the last 7 days.

Page analysis one of my favorites shows keywords and keyword phrases from external links to your site. This way you can see what google sees for keywords coming back to your site. Also are keywords that are that are used in your content.

Index stats is a convenient tool to show what is actually being displayed by google at the current time. I have found using this tool that allot of times google knows about incoming links to my site way before they are actually displayed in the google search.

This tool has way more information that I could ever put into this article I suggest you go to Google’s Web-master Tools and sign-up and play with this tool and see how it can help you in your SEO efforts

Sincerely,
Glen Barnhardt

Tags: List+Building, Google+Webmaster+Tools, Glen+Barnhardt, List+Advice