Google Changes it’s Display URL Policy for Adwords

Effective April 1^st Google is changing it’s Display vs Destination URL Policy. Google has reported that your display URL must match your landing page.

After reading the changes I found that you can still use tracking software as long as the landing page URL matches the Display URL.

For example:

This is acceptable

Display URL: www.ListAdvice.com
Destination URL: www.mytracker.com?cmd=listadvice
Landing Page: www.ListAdvice.com

This is unacceptable

Display URL: www.ListAdvice.com
Destination URL: www.mytracker.com?cmd=listadvice
Landing Page: www.mytracker.com

Google says that they are not going to actively check existing campaigns but all new ones will be verified.

On another note they did say that you should go through your old campaigns and change those ads to bring them into compliance. Also they said that this change could effect your quality score and ad position.

With that said it is in your best interest to change your campaigns and bring your listings into compliance. You certainly wouldn’t want a surprise slap by Google and loose all your income.

Sincerely,
Glen Barnhardt

Tags: Google, Google+Adwords