Email Subject Lines Exposed: How the Pros Get Sky-High Open Rates
Posted by Codrut Turcanu I List AdviceMar 23
There are email marketers who get sky-high open rates. And those who never will!
What is the secret?
The pros have stumbled upon a way to get strangers open their emails. In fact, some of your competitors might use this secret to get your subscribers open their emails, and spend money with them, instead of you.
You can’t let this happen to you. Let’s change tables. It’s time to beat your competitors with their own weapon. And discover the secret to getting sky-high open rates.
Once you know this, miracles will start happening:
1. Strangers will open your emails
2. Subscribers will open your emails more often
3. Clicks will skyrocket and income will jump
When it comes to getting emails opened, subject field matters the most. Studies show that 5 times more people will read the subject line than the actual email content.
Put it this way. A bad, dull or boring line will get 5 times less people read your emails.
When you start using this secret to getting more people opening your emails, you’d be able to attract 2, 3 and even 5 times more clicks
Instead of getting 10 clicks, you can get 20, 30 and even 50! Imagine the possibilities.
Instead of making $100 per mailing, you could be making $200, $300 and even $500. Obviously this won’t be the standard rule, it will probably not happen every time, this is just to show you the potential of what an irresistible subject line can do for your email marketing.
How to write irresistible email subject lines:
1. Learn from the pros.
They know it best. Email marketing pros do one of these two things – hire top gun copywriters. Or copy-cat other top-gun copywriters. Some do both.
2. Study copywriting
If this is a new term for you, be aware – copywriting stands for writing emails that get opened [with, or without commercial intent]. Copywriting is mostly used by advertising firms and individuals to sell or promote products and services.
Copyright stands for exclusive rights to copy, distribute and adapt an intellectual work [article, book, etc]. If you want your article not to be used by others, you’ll @ copyright it.
The best email subject lines can be found in your INBOX. The ones attracting your attention will probably attract your subscribers and customers attention too. Use them!
3. Adapt
It is not enough to copy-cat a subject line, word by word. You have to adapt it to your personal email marketing campaign. Adjust it to fit your core message.
There you have it. How the pros get sky-high open rates. Hire professionals or observe how others are doing it, and adapt their lines to your marketing. There’s no other way around it.
Speak up!
How do you get others open your email? What do you do? What secrets are you using?
Learning from the pros is an awesome way to get better results. Using our knowledge and sharing our expertise using social networks interactivity produces much more response than using opt-in lists.
Learning from the “masters” and interacting with our social networks is a way to learn and build trust with our friends and networking contacts.
Something great about social networks is their interactivity to build relations and trust.
[Reply]
Codrut Turcanu I List Advice
Reply:
March 29th, 2010 at 12:24 pm
this sounds like affirmations with no real proof or arguments. opt-in lists is the best method to build one-on-one “intimate” relationships with your folks [prospects and customers] – try to do that with social networks, or however you call that, and you’d not succeed.
and here’s why:
because social networks are not built for one-on-one “intimate” relationships but public gatherings… but you should combine both ways to take your business to the next level
what do you say?
[Reply]
Thanks for the tips
)
Hope that in few days miracles will start happening
[Reply]
Codrut Turcanu I List Advice
Reply:
April 18th, 2010 at 12:18 pm
you have a mass email marketing service and still believe in miracles?
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Email Subject Lines serve one purpose an done purpose only. To get your emails opened. Write many down before you choose which one will be the killer. Cheers Kurt
[Reply]
A couple more tips for subject lines that will actually get yours message opened.
http://blog.topica.com/2010/07/09/the-good-the-bad-the-ugly-email-subject-lines/
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