Google Changes it’s Display URL Policy for Adwords

Effective April 1^st Google is changing it’s Display vs Destination URL Policy. Google has reported that your display URL must match your landing page.

After reading the changes I found that you can still use tracking software as long as the landing page URL matches the Display URL.

For example:

This is acceptable

Display URL: www.ListAdvice.com
Destination URL: www.mytracker.com?cmd=listadvice
Landing Page: www.ListAdvice.com

This is unacceptable

Display URL: www.ListAdvice.com
Destination URL: www.mytracker.com?cmd=listadvice
Landing Page: www.mytracker.com

Google says that they are not going to actively check existing campaigns but all new ones will be verified.

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