Build Your List with News Releases

August 8, 2007 on 9:40 pm | In Traffic |

Hot off the press another list building tip from List Advice. Building your list and driving traffic using News Releases.

Any time you think that you have something that is newsworthy you can use this method to build your list.

All famous News-writers use this formula to build a great news story. Using the following 5 questions:

Who am I targeting this to?
What do I want to accomplish?
When will I release it?
Where will I post it?
How will I make best use of it?

Who am I targeting this to?

In a news release the target is very different from doing articles or postings elsewhere the reason is that a news story goes out to the whole world. You can narrow it down a bit to a country but it might affect the readability of your story. So remember who you are targeting your story.

What do I want to accomplish?

What are you expecting your readers to do when they read this news story? Do you have a deadline for the results? Will you direct them to your web-site? These are all things that need to be thought through before writing your news story.

When will I release it?

Always look for the optimal time to release your news story. You want to get the most readership for your news story so make sure you plan ahead and determine when it would be best to release it. For an example have you watched the news and some really catastrophic event happens that is all you hear about for several days. You donâ€™t want to release your story when everybodyâ€™s mind is on some other event.

Where will I post it?

You must find the proper source to post your news story this often takes time to research. You want to be sure you are reaching the right crowd. Use your favorite search engine to research your options.

How will I make best use of it?

How you make best use of it depends on how you will use the traffic you get from this news story. Most times you will just be looking for important back-links and traffic.

So why would you want to do a news-release?

One good reason is it build credibility. In your News story you will want to put business facts or updated facts about your business things that you want the world to know about.

News Stories are like press releases but shorter you will want to be factual. Go examine some news stories to get the idea, then concoct your own story. Research the places to post it and release your story.

For other stories on traffic building techniques check out theses other List Advice articles:

http://www.listadvice.com/category/traffic/

Sincerely,
Glen Barnhardt

Tags: list+building, list+advice, news+releases, glen+barnhardt, email+marketing