If you are tired of not drawing a response from your e-mail campaign, then here’s what you need to do in order to get higher open rates.

Just as a refresher, an open rate is how many e-mails are actually opened within a campaign versus how many are sent. Unfortunately, many people are prone to clicking delete on an e-mail instead of actually opening it. To solidify greater results, here are five tips to get you started:

Resend the same e-mail to those that did not open the e-mail initially.

This will give people who initially deleted an e-mail the opportunity to open it a second time, greater increasing the results of your e-mail campaign.

Rely on users on your list with dedicated results.

If you are seeing great results from e-mails sent to the same IP addresses, target those users on your list within your e-mail campaign to increase your open rate.

Use prime e-mail time.

The best times to send an e-mail are between Tuesdays and Thursdays from 10 AM to 2 PM. This is when people feel less bombarded in the middle of their work week, and they will be much more likely to open an e-mail that you have sent.

Be clear and to the point in your e-mail title.

People will be likely to open an e-mail if it is clear and concise, instead of overwhelmed with information. To get a higher open rate, focus on a clear and targeted title that will catch people’s attention. In fact, you can take examples from other e-mails that you have been sent that were effective to grab your attention as inspiration.

Use a fine tuned and targeted opt-in list.

If you have a number of e-mails that are not getting opened, go through your opt-in list to make sure that your list members are still interested in your product or service. This will prevent a lower open rate so that you can see even greater results in conversions from your e-mail campaign!

The truth is that an e-mail campaign can be quite effective when done properly. These tips will prevent a number of issues in lower open rates to yield greater results in conversions for your product or service!

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