Effective April 1st Google is changing it’s Display vs Destination URL Policy. Google has reported that your display URL must match your landing page.
After reading the changes I found that you can still use tracking software as long as the landing page URL matches the Display URL.
For example:
This is acceptable
Display URL: www.ListAdvice.com
Destination URL: www.mytracker.com?cmd=listadvice
Landing Page: www.ListAdvice.com
This is unacceptable
Display URL: www.ListAdvice.com
Destination URL: www.mytracker.com?cmd=listadvice
Landing Page: www.mytracker.com
Google says that they are not going to actively check existing campaigns but all new ones will be verified.
